About: TUMI

Executive Creative Director for the Fall 2020 global campaign launch of 19 Degree- the luxury collection from TUMI.

Part of a much larger piece of TUMI brand work developing the new Brand Architecture, the 19 Degree campaign is based on the idea that whereas other luxury brands show you places, TUMI takes you places. It also explores the use of CGI to create landscapes and worlds for the traveler of tomorrow.

TUMI is about a focus on innovation, optimization and attention to detail. 19 Degree is a showcase of their dedication this idea.

Directed by Mauricio Sierra.

Created while Executive Creative Director of Spring Studios, NY.