Phoenix Rising was a 3yr experimental/existential brand art project that I developed during the pandemic with 2 of my original partners from Surface to Air.

It was a vehicle to experiment with new creative formats, such as NFT’s, digital clothing and web3 (the metaverse at large). It also had IRL components to it- products that exist outside of the virtual- but primarily served as an expression of what a digital brand can be for the future, and allow us to collect learnings and case studies to be put forth in creative endeavors with others- clients, friends, etc.

The first project by Phoenix Rising was The Boodie Series- a group of 10 ‘wearable’ luxury ghost cloaks that were issued as unique 1/1 NFT’s. As wearables, the ghost cloaks- known as the Boodies- can be worn on different Metaverse platforms. Each NFT came with 3 components: the original unique artwork, a still image of the Boodie, and a film of the Boodie in motion.

The project was available on the BNV Marketplace- an Ethereum based market- and sold out almost immediately.

We also developed a capsule collection of 14 tees and hoodies that were available in several select shops around the globe.

The project ended in 2023, as a profitable endeavor.