I have done several projects for Stetson, primarily as a creative director developing campaign concepts, but also as a photographer.

In 2023/24, I created the Character Driven campaign to celebrate the iconic Open Road hat- the most famous and recognizable of all Stetson designs. This is the hat worn by the outlaws, the heroes and everyone in-between. As such, the campaign needed to showcase the spirit and breadth of the people who embody what the Open Road stands for. We chose a diverse group of musicians, artists and designers across generations and genders to represent the characters who drive us ahead… who inspire us on our own journey down the Open Road.