About: TARGET

Executive Creative Director for the campaign, and oversaw it from start to finish in addition to creating the overall concept, tagline, song concept and art direction.

Thinking of You is a campaign about love, thoughtfulness, diversity and inclusivity; giving a respectful nod to all the different ways we celebrate, whoever we are and wherever we are. It’s about shining a bright, emotional, empathetic light onto the world in a way only Target can. It’s a campaign about optimism. It’s a campaign about all of us.

This campaign took 9 months to craft. Directed by Dave Meyers, it featured a cast of 140, with 32 unique set builds and over 100 different scenes were shot.

The song for the campaign- we wanted something that we felt was celebratory, unexpected Holiday classic- I Feel Love by Donna Summers, and we had Sam Smith and Disclosure record a version of it.